The planetary sustainability is at risk; and the reason why? Population consumerism and the machinery to support and feed it. So, is it really possible to develop a more conscious consumer behaviour and still call it that way?
the design went through a major change executed by the Brand Union. The brand-mark was updated to a two line logo, no longer featuring the “Country of Sweden” script in between the brand name...
Telling a story based on your business, that is how we create good branding. So, when you are thinking about having a logo, or packaging design for your product, you may want to think about the purpose, promise and positioning first…
Brands need to stay up-to-date for consumers, so yes, they need to be looked at more regularly than years ago. But, of course, any rebrand, brand update or brand refresh can't be detrimental to the brand. Any of these exercises need to help the brand move forward, stand out, connect with consumers and be relevant…
