jfonseca brand and packaging design

about me

“A good design solution is what helps your business grow, gain more relevance and increase your sales.” That's how I can help you.

 
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Juan Fonseca

Senior Branding and Consumer Packaging Designer graduate from Universidad de Buenos Aires, with a postgraduate diploma in Branding.

Juan started his professional career as a print designer developing marketing and branding communications for WOBI, a company  that develops management seminars around the globe. At the same time, he worked on brands such as Telefónica, Microsoft, and Intel to create engaging communications for advertising and events.

Juan branched into different fields when working at Pierini Partners, a prestigious packaging studio in Argentina, with global clients like Unilever, ABInbev and Mondelez International, among others. His next step was to be in charge of internal communications for Coca-Cola at NSB, a design communications agency, developing a vast variety of design and communications materials for new product launches, and campaigns.

To broaden his global understanding of the creative industry, he moved abroad to work in London: to gain experience with a wide range of agencies he worked as a freelancer for well-known studios as a branding and packaging designer. This brought about new experiences and opportunities to continue to grow his portfolio working with more global companies such as GSK, AkzoNobel, 3M, Colgate-Palmolive, Reckitt Benckiser, and Unilever.

Working at Creative Leap in London as the lead packaging designer he won a DBA Design Effectiveness Award in 2018  for his work on the Inovox Express brand. The product achieved extraordinary results throughout its first year of sales: after its launching in Poland the brand reached third place localy, exceeding sales expectations by 500%.

After 10 years in London, he sought other markets. Currently he is leading the consumer brands team to implement the Carrefour new identity throughout their portfolio, and develop new brands for new products, in Spain, as Packaging Lead/Design Director at Baud, a local branding agency.

His 15 years of experience in Buenos Aires, London, and Madrid provides him with an extensive understanding of global and local brands, their markets, and how consumers interact with brands today. Juan is passionate about delivering effective, intelligent, and beautiful brand and packaging solutions. 

Click on the button below to arrange a free intro session to discuss your project. Or simply drop me a line.