Juan Manuel Denoy is a personal trainer that came looking for a unique brand identity. He needed to compete with a crowded market in Buenos Aires. He wanted his initials to create a human shape. The design identity wasn't the only thing that would give him a push in the market.

After talking to the client, I spotted the need to make his work easier by digitally scheduling sessions with existing and new clients. It was the year 2010, smartphones and apps were on the rise. By creating an app to book classes and using this media to provide exercise and nutrition tips to his clients, he finally empowered his business by creating a better client experience. The brand-mark icon perfectly fit later on the coming smart devices, being easy to find and connect with the service.

Do you like what you see? Then, click on the button below to arrange a free intro session to discuss your project. Or simply drop me a line.