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Brand performance

Welcome to effective branding!

 
 

Does your brand need a lift to gain more presence? Is your packaging performing as it should as your brand ambassador? Do you think you need a rebrand or brand update?

 
 
 

Please send me your current logo or packaging, and I will provide you with a free complete analysis to determine the performance from a design and strategy perspective. I will take your logo/packaging through design fundamentals but with a much more down to earth approach. So, if you are interested, please, fill in your details in the form below, and with my thorough analysis, you will know:

  • if your brand/packaging needs a complete update, just a refresh or neither?

  • if your brand/packaging stands out from the crowd already or if it needs to do it more effectively?

  • and more importantly, if your brand/packaging is telling an engaging story to your audience?

When sending your logo or packaging design, please tell me a bit about your product or service story to have a bit of context.

  1. What kind of services does your business provide? Or what kind of product your packaging sells?

  2. Which sector?

  3. Who is your audience or target? (age, social background, etc.)

  4. Who is/are your main competitors? (name two at least)

  5. What’s your brand’s story?

  6. And any other details you think is important about your brand or packaging.

 

Thanks and looking forward to hearing from you...

 
 
 
 
 

 
 
 
 

About me / Juan Fonseca

I am a Branding and Consumer Packaging Designer with +15 years of experience working for small and big brands at different design studios in London, Madrid, Barcelona and Buenos Aires.

I started my professional career as a print designer developing marketing and branding communications for WOBI, a company that develops management seminars across the globe. At the same time, I worked on brands such as Telefónica, Microsoft and Intel to create engaging communications for advertising and events.

I expanded my knowledge when working at Pierini Partners, a prestigious packaging studio in Argentina, with global clients like Unilever, ABInbev and Mondelez International. My next step was to be in charge of the internal communications for Coca-Cola at NSB, a design communications agency, developing a wide variety of design and communications materials for new product launches and campaigns.

My desire to broaden my understanding of the creative industry globally resulted in moving abroad to work in London. Wishing to experience a range of agencies, I worked as a freelancer for well-known studios as a branding and packaging designer. This brought new experiences and opportunities to continue to grow my portfolio working with more global companies such as GSK, AkzoNobel, 3M, Johnson & Johnson, Reckitt Benckiser and Unilever.

Working at Creative Leap in London as the lead packaging designer, I won a DBA Design Effectiveness Award in 2018 for my work on the Inovox Express brand. The product achieved extraordinary results in the first year of sales. After launching in Poland, the brand reached third place in its market, exceeding sales expectations by 500%.

My years of experience provide me with an extensive understanding of global and local brands, their markets and how consumers interact with brands today. My passion is to deliver practical, intelligent and beautiful brands and packaging solutions for contemporary businesses.